The home loan alternative · Bengaluru

A home loan is one way to buy a home. This is the other.

Starts at 10% down. Zero interest, so every rupee builds your ownership. Own 40–50% of your home in 3 years, then finish your way. Drag the sliders. See the math. Then decide.

Fair price, independently benchmarkedRegistered agreement in your nameSample agreement before you pay a rupee

Free to explore · Sample agreement before any payment · Replies in minutes on WhatsApp

R
A
M
S
50+ families own this way, every one on the Owne structure

Illustration only. Actual numbers vary by property, location and eligibility. Interest rate assumption: 8.5% p.a., 25-year tenure.

See your numbers
After 3 years
Property value₹1.00 Cr
₹25 L₹5 Cr
Down payment₹25.00 L 25%
10%70%

Not moving in yet. Every rupee becomes equity. No rent, no interest.

Bank loan
₹60,392/mo
₹18.77 L lost to interest
28% owned
With Owne7.3×
₹60,392/mo
₹0 interest · always
47% owned
+₹19 Lmore equity than a home loan, same monthly payment.

Illustration only. Assumes 8.5% p.a., 25-year tenure. Actual numbers vary by property and eligibility.

₹0
Interest, ever
Every rupee builds your ownership
0+
Homes transacted
All on the Owne structure
0%
Starting down payment
vs ~25% with a bank on a ₹1 Cr home
0 Yr
Then you choose
Pay, take a smaller loan, or extend
See it in two minutes

The whole idea, explained.

No jargon. Just how you own a home with zero interest, start to finish.

Why we built this

One road shouldn't have to fit everyone.

A home loan works well for many people. For a lot of the people we kept meeting, it didn't.

The goalpost kept moving

Every year Priya saved ₹4 lakh, and every year the flat she wanted cost ₹8 lakh more. Her savings weren't the problem. The moving target was.

The template said no

Arjun's design studio has fed his family for six years. His income is real, but his paperwork doesn't fit the loan template.

25 years is a very long promise

Plenty of people can get the loan. They just don't want an EMI running through their thirties and forties.

None of this makes you a risk. It makes you normal. And if a home loan suits your life, take the loan. Our comparison further down says so in writing.

The honest economics

“Cheaper than a loan? What's the catch?”

Fair question. There is no single trick. Five real advantages add up, and you can check each one.

We buy like a big buyer, and that pays our funding partner

Bulk allocations from builders, bank and ARC sales, and buying ahead of price revisions get us homes at 12–18% below market. That discount is the return for the funding partner who finances your home. It's why no one needs to charge you interest, and why your price is never marked up.

No broker in the chain

Brokerage of 2% to 8% is often built into the price even when you walk in on your own. We buy direct, at institutional terms, so that cost is not in your price.

No lender's margin

A home loan carries the bank's cost of money plus its margin, the 8.5% you pay. There is no lender in an Owne deal, so nothing like that sits inside your monthly payment.

The rent works inside the deal

If you move in, your rent goes towards the funding partner's return, so their return doesn't have to come from your price. The rent is fixed in your agreement and shown on your deal sheet before you sign.

Everyone's cut is on the table

You get a fair market price, locked and independently benchmarked, with zero interest and zero brokerage. Our funding partners earn the sourcing discount plus the rent. We earn a fee that is disclosed on your deal sheet. One tip for buying anywhere: when help is free, ask who pays them. Ask us too.

Verify it yourself: every Owne home shows its locked price next to an independent valuation, so you can see you are paying fair market. The 12–18%discount sits below that line and pays our funding partner.

How it works

Five steps to your own front door.

No paperwork dread and no surprise at month 35. A clear path with a real choice at the end.

01

Pick your home

Browse homes we've sourced and verified, or bring us one you love and we'll negotiate it the same way.

02

Get approved in 72 hours

Submit your plan. Our AI-assisted assessment reads your real cash flows: bank statements, income patterns and obligations, not just a credit score. You get a decision within 72 hours.

03

See everything, then sign

Your deal sheet shows the locked price beside an independent valuation, your rent, and your exit schedule. Take the draft agreement to your own lawyer before you pay a rupee. Then a registered Agreement to Sell goes in your name, and every payment flows to an IDBI Bank escrow account, never to us.

04

Live in it while it becomes yours

Move in now (rent + principal) or move in later (pure principal). Watch your ownership grow on your dashboard every month.

05

Reach year 3 with a choice

Pay the balance, take a much smaller loan for the rest, extend your plan, or exit with your principal per your deal sheet. Most families take the smaller loan or extend, and the plan is built for that.

Compare your options

Bank loan vs Owne.

Every metric, side by side, including the rows the loan wins.

Metric
Bank loan
Owne
Interest
~8.5% p.a. (₹18.8L in the first 3 yrs on ₹75L)
₹0, always
Purchase price
Market price on the day you buy, and rising while you save
Fair market, independently benchmarked, locked on day one
Brokerage & hidden commissions
Often 2–8% built into the price, even for walk-ins
None. We buy direct; our fee is on your deal sheet
Starting money
~25% down on a ₹1 Cr home
10% onwards
Approval
Income proofs, CIBIL 750+, weeks of waiting
Decision in 72 hours, based on your real cash flows
Commitment
25 years
3 years, then you choose
Equity after 3 yrs (₹1 Cr example)
~₹28L
~₹41–52L depending on path
Tax benefits
New regime (~3 in 4 filers): none. Old regime: 24(b) capped at ₹2L/yr
New regime: none, same as the loan. Old regime, salaried: your rent is HRA-claimable and often beats the capped 24(b)
If you move in
EMI interest reduces as you repay
Rent portion stays level while your equity grows
Exit
Prepayment rules, then sell the home
Principal back minus an exit fee, starting at 2% of property value. Exact schedule on your deal sheet
Who holds title meanwhile
You, mortgaged to the bank
Our funding partner (or an SPV), with your registered ATS on the property's public record

The tax row surprises people, so here it is with numbers. In the new regime, where roughly 3 in 4 taxpayers now file, a home loan gives you zero housing tax benefit, and so does Owne. In the old regime, a salaried buyer on a ₹1 Cr home saves about ₹62,400 a year from the loan's capped 24(b) deduction. Claiming HRA on ₹35,000 a month of Owne rent saves about ₹93,600 a year, roughly ₹31,000 more. One exception: self-employed buyers in the old regime (80GG caps at ₹60K), where the loan wins. We give you rent receipts and the owner's PAN so the claim actually goes through.

Built for trust

Don't trust us. Verify us.

Every layer of the Owne structure is designed to be checked by you, your lawyer, or anyone you ask.

Read the agreement before you pay

Download the sample Agreement to Sell and take it to your own lawyer before any payment. If anyone hesitates to show you paperwork, walk away. That rule protects you from everyone, including us.

IDBI Bank escrow

Every rupee you pay flows through an escrow account at IDBI Bank, never to us directly. Funds move only per your registered agreement.

Who holds title, said upfront

Until you complete payment, the funding partner behind your purchase (named in your agreement, or a dedicated SPV) holds legal title. Your registered ATS sits on the property's public record. Pull the Encumbrance Certificate on Kaveri and see it yourself.

Fair price, provable

Every deal sheet shows your locked price beside an independent valuation. The sourcing discount pays our funding partner, so your price is never marked up.

Exit terms, in writing

Life changes. If you exit, your principal comes back minus an exit fee that starts at 2% of property value. Your exact schedule is on your deal sheet and in your agreement, not in a footnote.

Everything on your dashboard

Ownership percentage, every payment, every document. Digital, auditable, and on your phone anytime.

The team

We've seen the system from the inside.

Decades in real estate development, structured finance, and investment banking. We know exactly where the system fails buyers. That's why we built Owne.

P
Paul BenjaminFounder & CEO
IIM Bangalore

Sold 500,000+ sq ft of housing before realising the real problem wasn't supply. It was how people are made to pay.

V
Vidya SagarDirector, Operations
Ex-Godrej Properties · NIT Trichy · IIM-B

Led residential projects from blueprint to handover. Process discipline meets genuine care for buyers.

A
Anand ChandrasekarDirector, Finance
CA · CFA · PhD (Finance) · Ex-L&T · Ex-Hinduja

Structures every deal so the buyer's numbers and the funding partner's numbers are both on the table.

50+ years
Combined experience
2M+ sq ft
Delivered by the team, combined
IIM-B
Where Owne was born
For sellers

Selling? We bring the buyer and the money.

Committed, pre-approved buyers with funded purchases, so your sale closes on signatures instead of waiting on someone's loan approval.

50+
Homes transacted
100%
Sale value at closing
₹0
Listing fee
72 hrs
Buyer approval decision

Full payment at closing

The purchase is fully funded when you sign. No waiting months on a buyer's loan approval, and no deals collapsing at the bank stage.

Committed buyers only

Every Owne buyer has passed our 72-hour assessment, paid a down payment, and signs a registered Agreement to Sell before we bring them to you.

Zero-hassle paperwork

We handle legal documentation, title verification, escrow setup and registration. You review, sign, and get paid.

Fair market price

Committed, funded buyers mean you don't slash your price to close. Every deal is benchmarked against an independent valuation.

All property types

New build, resale apartment, villa, or a home that's been sitting on the market. If someone can live in it, we can transact it.

Registered & escrow-protected

Registered agreements and payments through an IDBI Bank escrow account. Every step documented, every rupee traceable.

Questions

The things people ask first.

Short, honest answers. If yours isn't here, talk to us on WhatsApp.

Yes. Every Owne purchase runs on a government-registered Agreement to Sell (ATS) in your name, the same instrument used in regular property transactions, and every payment flows through an escrow account at IDBI Bank, never to us directly. Your ATS sits on the property's public record; pull the Encumbrance Certificate on Kaveri and you'll find it. You also get the draft agreement before you pay a rupee. Please have your own lawyer read it.

The home loan alternative · Bengaluru

A home loan is one way to buy a home. This is the other.

Starts at 10% down. Zero interest, so every rupee builds your ownership. Own 40–50% of your home in 3 years, then finish your way. Drag the sliders. See the math. Then decide.

Fair price, independently benchmarkedRegistered agreement in your nameSample agreement before you pay a rupee

Free to explore · Sample agreement before any payment · Replies in minutes on WhatsApp

R
A
M
S
50+ families own this way, every one on the Owne structure

Illustration only. Actual numbers vary by property, location and eligibility. Interest rate assumption: 8.5% p.a., 25-year tenure.

See your numbers
After 3 years
Property value₹1.00 Cr
₹25 L₹5 Cr
Down payment₹25.00 L 25%
10%70%

Not moving in yet. Every rupee becomes equity. No rent, no interest.

Bank loan
₹60,392/mo
₹18.77 L lost to interest
28% owned
With Owne7.3×
₹60,392/mo
₹0 interest · always
47% owned
+₹19 Lmore equity than a home loan, same monthly payment.

Illustration only. Assumes 8.5% p.a., 25-year tenure. Actual numbers vary by property and eligibility.

₹0
Interest, ever
Every rupee builds your ownership
0+
Homes transacted
All on the Owne structure
0%
Starting down payment
vs ~25% with a bank on a ₹1 Cr home
0 Yr
Then you choose
Pay, take a smaller loan, or extend
See it in two minutes

The whole idea, explained.

No jargon. Just how you own a home with zero interest, start to finish.

Why we built this

One road shouldn't have to fit everyone.

A home loan works well for many people. For a lot of the people we kept meeting, it didn't.

The goalpost kept moving

Every year Priya saved ₹4 lakh, and every year the flat she wanted cost ₹8 lakh more. Her savings weren't the problem. The moving target was.

The template said no

Arjun's design studio has fed his family for six years. His income is real, but his paperwork doesn't fit the loan template.

25 years is a very long promise

Plenty of people can get the loan. They just don't want an EMI running through their thirties and forties.

None of this makes you a risk. It makes you normal. And if a home loan suits your life, take the loan. Our comparison further down says so in writing.

The honest economics

“Cheaper than a loan? What's the catch?”

Fair question. There is no single trick. Five real advantages add up, and you can check each one.

We buy like a big buyer, and that pays our funding partner

Bulk allocations from builders, bank and ARC sales, and buying ahead of price revisions get us homes at 12–18% below market. That discount is the return for the funding partner who finances your home. It's why no one needs to charge you interest, and why your price is never marked up.

No broker in the chain

Brokerage of 2% to 8% is often built into the price even when you walk in on your own. We buy direct, at institutional terms, so that cost is not in your price.

No lender's margin

A home loan carries the bank's cost of money plus its margin, the 8.5% you pay. There is no lender in an Owne deal, so nothing like that sits inside your monthly payment.

The rent works inside the deal

If you move in, your rent goes towards the funding partner's return, so their return doesn't have to come from your price. The rent is fixed in your agreement and shown on your deal sheet before you sign.

Everyone's cut is on the table

You get a fair market price, locked and independently benchmarked, with zero interest and zero brokerage. Our funding partners earn the sourcing discount plus the rent. We earn a fee that is disclosed on your deal sheet. One tip for buying anywhere: when help is free, ask who pays them. Ask us too.

Verify it yourself: every Owne home shows its locked price next to an independent valuation, so you can see you are paying fair market. The 12–18%discount sits below that line and pays our funding partner.

How it works

Five steps to your own front door.

No paperwork dread and no surprise at month 35. A clear path with a real choice at the end.

01

Pick your home

Browse homes we've sourced and verified, or bring us one you love and we'll negotiate it the same way.

02

Get approved in 72 hours

Submit your plan. Our AI-assisted assessment reads your real cash flows: bank statements, income patterns and obligations, not just a credit score. You get a decision within 72 hours.

03

See everything, then sign

Your deal sheet shows the locked price beside an independent valuation, your rent, and your exit schedule. Take the draft agreement to your own lawyer before you pay a rupee. Then a registered Agreement to Sell goes in your name, and every payment flows to an IDBI Bank escrow account, never to us.

04

Live in it while it becomes yours

Move in now (rent + principal) or move in later (pure principal). Watch your ownership grow on your dashboard every month.

05

Reach year 3 with a choice

Pay the balance, take a much smaller loan for the rest, extend your plan, or exit with your principal per your deal sheet. Most families take the smaller loan or extend, and the plan is built for that.

Compare your options

Bank loan vs Owne.

Every metric, side by side, including the rows the loan wins.

Metric
Bank loan
Owne
Interest
~8.5% p.a. (₹18.8L in the first 3 yrs on ₹75L)
₹0, always
Purchase price
Market price on the day you buy, and rising while you save
Fair market, independently benchmarked, locked on day one
Brokerage & hidden commissions
Often 2–8% built into the price, even for walk-ins
None. We buy direct; our fee is on your deal sheet
Starting money
~25% down on a ₹1 Cr home
10% onwards
Approval
Income proofs, CIBIL 750+, weeks of waiting
Decision in 72 hours, based on your real cash flows
Commitment
25 years
3 years, then you choose
Equity after 3 yrs (₹1 Cr example)
~₹28L
~₹41–52L depending on path
Tax benefits
New regime (~3 in 4 filers): none. Old regime: 24(b) capped at ₹2L/yr
New regime: none, same as the loan. Old regime, salaried: your rent is HRA-claimable and often beats the capped 24(b)
If you move in
EMI interest reduces as you repay
Rent portion stays level while your equity grows
Exit
Prepayment rules, then sell the home
Principal back minus an exit fee, starting at 2% of property value. Exact schedule on your deal sheet
Who holds title meanwhile
You, mortgaged to the bank
Our funding partner (or an SPV), with your registered ATS on the property's public record

The tax row surprises people, so here it is with numbers. In the new regime, where roughly 3 in 4 taxpayers now file, a home loan gives you zero housing tax benefit, and so does Owne. In the old regime, a salaried buyer on a ₹1 Cr home saves about ₹62,400 a year from the loan's capped 24(b) deduction. Claiming HRA on ₹35,000 a month of Owne rent saves about ₹93,600 a year, roughly ₹31,000 more. One exception: self-employed buyers in the old regime (80GG caps at ₹60K), where the loan wins. We give you rent receipts and the owner's PAN so the claim actually goes through.

Built for trust

Don't trust us. Verify us.

Every layer of the Owne structure is designed to be checked by you, your lawyer, or anyone you ask.

Read the agreement before you pay

Download the sample Agreement to Sell and take it to your own lawyer before any payment. If anyone hesitates to show you paperwork, walk away. That rule protects you from everyone, including us.

IDBI Bank escrow

Every rupee you pay flows through an escrow account at IDBI Bank, never to us directly. Funds move only per your registered agreement.

Who holds title, said upfront

Until you complete payment, the funding partner behind your purchase (named in your agreement, or a dedicated SPV) holds legal title. Your registered ATS sits on the property's public record. Pull the Encumbrance Certificate on Kaveri and see it yourself.

Fair price, provable

Every deal sheet shows your locked price beside an independent valuation. The sourcing discount pays our funding partner, so your price is never marked up.

Exit terms, in writing

Life changes. If you exit, your principal comes back minus an exit fee that starts at 2% of property value. Your exact schedule is on your deal sheet and in your agreement, not in a footnote.

Everything on your dashboard

Ownership percentage, every payment, every document. Digital, auditable, and on your phone anytime.

The team

We've seen the system from the inside.

Decades in real estate development, structured finance, and investment banking. We know exactly where the system fails buyers. That's why we built Owne.

P
Paul BenjaminFounder & CEO
IIM Bangalore

Sold 500,000+ sq ft of housing before realising the real problem wasn't supply. It was how people are made to pay.

V
Vidya SagarDirector, Operations
Ex-Godrej Properties · NIT Trichy · IIM-B

Led residential projects from blueprint to handover. Process discipline meets genuine care for buyers.

A
Anand ChandrasekarDirector, Finance
CA · CFA · PhD (Finance) · Ex-L&T · Ex-Hinduja

Structures every deal so the buyer's numbers and the funding partner's numbers are both on the table.

50+ years
Combined experience
2M+ sq ft
Delivered by the team, combined
IIM-B
Where Owne was born
For sellers

Selling? We bring the buyer and the money.

Committed, pre-approved buyers with funded purchases, so your sale closes on signatures instead of waiting on someone's loan approval.

50+
Homes transacted
100%
Sale value at closing
₹0
Listing fee
72 hrs
Buyer approval decision

Full payment at closing

The purchase is fully funded when you sign. No waiting months on a buyer's loan approval, and no deals collapsing at the bank stage.

Committed buyers only

Every Owne buyer has passed our 72-hour assessment, paid a down payment, and signs a registered Agreement to Sell before we bring them to you.

Zero-hassle paperwork

We handle legal documentation, title verification, escrow setup and registration. You review, sign, and get paid.

Fair market price

Committed, funded buyers mean you don't slash your price to close. Every deal is benchmarked against an independent valuation.

All property types

New build, resale apartment, villa, or a home that's been sitting on the market. If someone can live in it, we can transact it.

Registered & escrow-protected

Registered agreements and payments through an IDBI Bank escrow account. Every step documented, every rupee traceable.

Questions

The things people ask first.

Short, honest answers. If yours isn't here, talk to us on WhatsApp.

Yes. Every Owne purchase runs on a government-registered Agreement to Sell (ATS) in your name, the same instrument used in regular property transactions, and every payment flows through an escrow account at IDBI Bank, never to us directly. Your ATS sits on the property's public record; pull the Encumbrance Certificate on Kaveri and you'll find it. You also get the draft agreement before you pay a rupee. Please have your own lawyer read it.

Subscribe to Owne-Newsletter

Stay updated on the latest happenings in the Indian Real estate Whether it’s residential, commercial, property investment, tech, or finance, we deliver it in a flash straight to your inbox.

We don't spam, promised. Only two emails every month, you can

opt out anytime with just one click.

Copyright

© 2026

All Rights Reserved

Subscribe to Owne-Newsletter

Stay updated on the latest happenings in the Indian Real estate Whether it’s residential, commercial, property investment, tech, or finance, we deliver it in a flash straight to your inbox.

We don't spam, promised. Only two emails every month, you can

opt out anytime with just one click.

Copyright

© 2026

All Rights Reserved

Subscribe to Owne-Newsletter

Stay updated on the latest happenings in the Indian Real estate Whether it’s residential, commercial, property investment, tech, or finance, we deliver it in a flash straight to your inbox.

We don't spam, promised. Only two emails every month, you can

opt out anytime with just one click.

Copyright

© 2026

All Rights Reserved